Business of Brand - Linked Resourcing
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Business of Brand

Leveraging everything to grow market share

Linked Resourcing incorporates its experience in the product development process.

 

“Product” is made up of a whole cluster of factors such as:

  • MATERIAL SPECIFICATION / ACCESS TO THE RAW MATERIAL
  • (DEDICATED) PRODUCTION / METHODS
  • QUALITY (MUST BE MEASURED AND CONTROLLED)
  • DESIGN – DIFFERENTIATION
  • DESIGN PERFORMANCE (SAFETY STANDARDS ETC)
  • PRESENTATION ~ PHOTOGRAPHIC COLLATERAL
  • DISTRIBUTION
  • AVAILABILITY
  • PRICE

This determines the “measure” of Product – the “RELATIVE PERCEIVED PRODUCT QUALITY” (RPPQ).

Analysis of the PIMS data has shown that RPPQ is second only to market Share as a key in determining long term profitability, and that the most effective means of improving market share is to improve RPPQ.

Linked Resourcing continues to add value to the product

Website / systems design and integration

Retail projects and the business of brand